Can We Finally Stop Decorating for Instagram? Why Your Home Isn't a Photo Shoot
There was a time when homes were designed for families. Now they seem to be designed for wide-angle lenses.
Don't get me wrong—I adore beautiful interiors. I'm an interior architect. Beautiful is literally my business.
But somewhere between perfectly edited reels and impossibly pristine kitchens, we've quietly started confusing good design with good content.
They're not the same thing. A photograph captures one perfect second. A home has to survive every other one. The perfectly styled home might be getting all the likes—but is it getting any actual living done?
Your House Isn't a Gender Reveal Party (And Great Design Never Plays by the Rules)
The most unforgettable homes embrace contradiction, break decorating rules and refuse to fit neatly into anyone else's boxes. Imagine walking into a dinner party where every guest is wearing exactly the same outfit. Everyone politely agrees. Nobody interrupts. Nobody laughs too loudly. Nobody tells an outrageous story. Technically... It's perfect. You'd also leave after ten minutes. Because perfection without tension is painfully boring. Now imagine your house…
FIFTY SHADES OF WHITE: Why I’m Breaking Up With Resale-Obsessed Design
I’m breaking-up with resale-obsessed design because “timeless neutrals” are just code for “I gave up.”
The Interior Design World Has a Problem
And no, it isn’t your unapologetically bold rug or slightly extra lamp. It’s the global epidemic of homes smothered in fifty near-identical shades of white, beige, greige and “stone” — all looking like undercooked porridge in different lighting.
This isn’t calm. It’s design sedation. Somewhere between “quiet luxury” and “minimalist chic”, a dangerous myth crept in: if your home has personality, you’re doing it wrong. Spoiler — that’s utter rubbish.
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